“I think that art has the ability to capture people's imaginations and make them think that more is possible.”
- Shepard fairey
HELLO.
MY NAME IS REBECCA + I’M HAPPY YOU’RE HERE.
As a graphic designer, I find it essential to persistently strive for creativity and always explore new concepts and ideas. I follow wherever creativity points, remaining open to all possibilities while transforming loose ideas into compelling, richly developed identities that produce meaningful impact. My present and future mission is to collaborate with brands and merge my creative perspective with theirs to ultimately form cohesive systems and visual assets that deliver striking, effective outcomes. Even in a rapidly evolving technological landscape, I am committed to embracing new tools and continuously growing alongside the ever-changing art of our world. This mindset is reflected in one of my most recent projects, Absent Spirit.
With alcohol-related risks so prevalent, I set out to explore how safety could be promoted without judgment or restriction. The concept features four signature mocktails, each paired with a character and a specific alcohol-related risk, reimagined as ‘cures’ through a sorcery-inspired aesthetic. The name itself reflects both the absence of alcohol and the presence of its potential consequences. I intentionally pushed beyond my typical approach by making illustration a central design element. This exploration allowed me to build a fully realized, narrative-driven identity, one that not only engages visually but also communicates a deeper purpose: promoting awareness, inclusivity, and safer social experiences through design.