OBŌZ FOOTWEAR

Obōz is a footwear brand originally designed for hiking and rugged terrain. Each boot is carefully crafted using specially engineered technology for comfort, support, and durability. Since Obōz’s original audience is relatively niche, this rebrand expands into the urban landscape, recognizing that cities are another environment where people spend a significant amount of time on their feet. This bridges the gap between trail performance and city life. The new tagline, Built for the Block, anchors the brand’s shift and a Swiss-inspired design system, paired with subtle references to subway maps, creates a visual identity that feels clean and distinctly urban. 

REBRANDING | PACKAGING | INTERACTION